Full transparency, this image was taken in Iceland years ago while traveling with a dear friend of mine. I’m an older man now but I credit that trip as the moment I decided that I wanted more in life. More than the grind of a 9-5 career and what it could give me. I wanted freedom.
While I’ve always been an ambitious individual, I never knew exactly what it was I wanted to do with my life. I went the traditional college route, chose a major based on what I thought would make me the most money. And was instantly humbled post graduation.
My Career Journey
It’s certainly had it’s ups and downs but my career journey always seems to fall into (almost) the right place. As a self-proclaimed creative, I ventured into the world of Ad Creative. Handing out resumes left and right to any and all agencies in my hometown. How many interviews do you think I landed by doing so? Zip, zero, nada. You can’t knock the effort!
But there was something there, some spark of passion when it came to advertising and marketing. I knew I wanted to live in that realm. And continued to work towards a career in Marketing. Eventually landing in Project Management, leading teams of designers creating both physical and digital marketing content for products and brands. I was hooked!
Taking Risks
Although, I’m not one for complacency. And as I started to sense the burnout coming, I looked for alternative ways to try and fuel the fire. When asking the question: How can I start my own business?, I realized that with my years of experience in the field, working with global teams across various industries and sizes, I could do this for myself. Just look at what Neil Patel has built. I’m already contracting my services out to companies, why not focus on building my own platform.
Mattie Hacks Marketing Was Born
So here we are! Mattie Hacks Marketing was born. To be honest, there are so many marketing gurus out there now that I was hesitant to even attempt it. But what fun is life if you don’t take risks every now and then.
I wanted to bring something a bit different to Mattie Hacks Marketing. There is plenty of knowledge to go around, and I don’t claim to be an expert in all of them. But my curiosity has me deep diving into various aspects of Digital Marketing. Both old and new. If it’s something I’m unfamiliar with, I’ll pull the best information I can find and give you my industry perspective along with it. And as I learn, you learn.
Let’s Get Started
Along this journey, I hope to share valuable tips, tricks, and perspectives on the latest industry trends. With a focus on sharing pieces that are educational, valuable, but most of all…actionable. I want to help you find your passion in life. Don’t ask ‘How can I start my own business?’, ask when. Let’s get started!
Check out the Mattie Hacks Marketing Blog for more inspiring articles! Thanks for reading.