Marketing is an essential part of any business. It helps companies to increase their brand awareness and attract more customers, which ultimately leads to more sales and revenue. Even though it doesn’t always seem like the most captivating subject, there are some fun and fascinating facts about marketing that are worth knowing. In this blog post, we have compiled 10 surprising facts about marketing that will blow your mind. So, buckle up, and let’s dive in!
Fun Fact #1
Did you know that the first-ever commercial advertisement was aired on radio in 1922? It was an ad for a dental practice in New York that boasted the benefits of toothpaste. Since then, advertisers have found countless creative ways to promote their products.
Fun Fact #2
The average person is exposed to around 5000 ads per day: From billboards to social media ads, advertisements are all around us. With so much competition, it’s not surprising that marketers are constantly searching for new ways to capture our attention.
Fun Fact #3
In 2011, Chrysler aired the world’s most expensive TV ad during the Super Bowl. It cost a whopping $5 million for a 60-second spot. The ad featured Eminem and showcased Detroit, the Motor City. It’s a great example of how a well-placed ad can have a significant impact on a brand’s image.
Fun Fact #4
The first banner ad was created in 1994 by AT&T. It was a simple ad, consisting of just text and a clickable hyperlink. Little did they know that this would pave the way for the modern-day digital marketing landscape.
Fun Fact #5
Have you ever wondered why so many fast-food chains use the color red in their branding? It’s because red has been shown to stimulate our appetite and make us feel hungry. So, if you’re looking to start a food-related business, you might want to consider incorporating the color red into your branding.
Fun Fact #6
It’s easy to assume that everyone who visits your website is ready to buy. However, the truth is that only 4% of website visitors are in a buying mode. The vast majority are just looking for information or browsing. This is why it’s essential to have a solid content marketing strategy that provides value to your audience.
Fun Fact #7
If you’re looking for a cost-effective marketing strategy, you might want to consider email marketing. According to a study by Campaign Monitor, email marketing has an ROI of 4400%. This means that for every $1 you spend on email marketing, you can expect an average return of $44.
Fun Fact #8
Social media has become an integral part of our lives, but did you know that the world’s first social media platform was launched in 1997? It was called Six Degrees and allowed users to create a profile, make friends, and send messages. While it never became as big as platforms like Facebook, it paved the way for the modern-day social media landscape.
Fun Fact #9
Apple is known for its innovative products and cutting-edge technology. However, what many people don’t know is that Apple spends more on marketing than it does on research and development. In 2018, Apple spent $16.7 billion on advertising and marketing compared to $14.2 billion on research and development.
Fun Fact #10
Influencer marketing is a relatively new phenomenon in the digital age. However, the concept of using influential personalities to promote products is not new. In the 1700s, Wedgwood pottery used endorsements from the royal family to promote its products. It just goes to show that some marketing concepts never go out of style!
A Fascinating Subject
Marketing is a fascinating subject, and there are always new trends and strategies to explore. These 10 fun facts just scratch the surface of what marketing has to offer. From the first-ever commercial advertisement to the power of influencer marketing, there is so much to learn and discover. By staying up to date with the latest marketing trends, businesses can stay ahead of the competition and attract customers in new and exciting ways.
Be sure to check out other inspiring articles on the Mattie Hacks Marketing Blog. And let us know what topics you’d like to see discussed in the comments. Hope you enjoyed!